Leasing Sales Agent Marketing & Outreach Focus

Position Summary

The Leasing Sales Agent is responsible for promoting residential units, driving occupancy, and enhancing the company’s brand visibility through strategic marketing initiatives. This individual will blend leasing responsibilities with hands-on marketing execution, creating engaging campaigns, managing digital presence, and cultivating local partnerships to maximize occupancy and tenant retention.

Duties and Responsibilities

Marketing & Advertising

• Develop and execute print and digital advertising campaigns that align with brand goals and attract qualified renters.
• Manage all online property listings and ensure content is accurate, up-to-date, and compelling.
• Lead social media marketing and digital advertising efforts across platforms, ensuring consistent voice and branding.
• Create original marketing content (graphics, captions, promotional copy) tailored for online and offline channels.

Market Research & Strategy

• Conduct market research to identify trends, tenant needs, and the competitive landscape.
• Analyze data to refine marketing strategies and optimize leasing performance.
• Review and manage marketing budgets to ensure cost-effective and impactful campaigns.

Reputation & Relationship Management

• Monitor and respond to online reviews across platforms to uphold the company’s reputation.
• Build and maintain partnerships with local organizations, housing assistance programs, and major employers to generate consistent leasing referrals.
• Attend local networking events and housing fairs to increase brand visibility.

Qualifications

• 2+ years of experience in leasing, real estate, or multifamily property marketing preferred.
• Strong knowledge of residential leasing processes and fair housing regulations.
• Experience with digital marketing, social media management, and property listing platforms (e.g., Apartments.com, Zillow, etc.).
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office; familiarity with property management software (e.g., AppFolio) is a plus.
• Highly organized, self-motivated, and comfortable working independently and as part of a small team.
• Must have reliable transportation and the ability to travel between properties.

Company DescriptionWe are a family-owned residential property management and real estate investment company dedicated to providing comfortable, well-maintained housing to our communities. With properties across Dayton and the Cincinnati/Oxford region, we take pride in our hands-on approach and community-focused values.